USB-IF reveals new branding in an attempt to clear up USB-C cable confusion - 9to5Mac
As previously promised, the USB-IF has officially announced new branding details that it hopes will alleviate the confusion around USB-C cables. The USB-IF (USB Implementers Forum) says that these new efforts will "unify consumer branding" for cables based on the USB4, USB Type-C, and USB Power Delivery specifications. As we've detailed in the past, it can be quite confusing when trying to find the correct USB-C cable for your devices. Even though the connectors all look the same, USB-C cables all meet different standards for power delivery speeds, data transfer, and more. Here are the highlights of the USB-IF's announcements today: USB-IF establishes new Certified USB Type-C Cable Logos to display cable power capabilities in watts, clearly indicating support for 60W or 240W as defined by the USB Power Delivery 3.1 Specification. Certified USB4 Logos updated in parallel to unify branding across the Certified USB Logo Program. The USB-IF explains: ...