Sony's TV Lineup 2024: New TVs, New Direction - WIRED
"It's time to reintroduce HDR," according to Sony's chief distinguished engineer, Toshiyuki Ogura, who has been working with and developing HDR (high dynamic range) technology since its inception. Speaking at Sony's home theater spring showcase in March, Ogura was referring in part to the company's latest LED TV tech, which Sony hopes will help reshape the future of HDR and bring viewers closer to the intent of creators. Through a whirlwind of demos across the sprawling Sony Pictures production lot, the event provided reviewers like me an unprecedented look behind the scenes, and behind the actual screens , of Sony's new 2024 home theater creations. Highlights included Sony's blazing new flagship mini LED TV—the Bravia A9—alongside three other new 2024 TVs that represent a subtly different approach over last year's lineup. We also got a peek at other new gear, from Sony's updated soundbar fleet to its powerful new professional monitor, the HX31...