After relishing Korean dramas in the past few years, young Indian viewers are now falling in love with Turkish programming, with shows like Daydreamer, The Promise, Our Story, The Protector and Magnificent Century drawing large numbers on streaming platforms like MX Player, Netflix and YouTube. The shows have helped the Turkish genre triple its viewership on streaming platforms, though India had first got a taste of Turkish drama on Indian television through Zindagi, a ZEE channel showing foreign series. The Turkish shows on themes of love, family and class strife work well for Indian viewers and the general storytelling seems different from mainstream daily soaps. Media experts said word-of-mouth and social media recommendations are driving this surge in viewership. "International content has been a window to the outside world," said Mansi Shrivastav, senior vice-president, content acqui...